Collecting figures, score three races wrongly (6,8)

I believe the answer is:

market research

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'collecting figures score three races wrongly' is the definition.
I can't tell whether this defines the answer.

'score three races wrongly' is the wordplay.
'score' becomes 'mark' (synonyms).
'wrongly' indicates anagramming the letters.
'three'+'races'='threeraces'
'threeraces' is an anagram of 'etresearch'.
'mark'+'etresearch'='MARKET RESEARCH'

Can you help me to learn more?

(Other definitions for market research that I've seen before include "Consumer studies" , "test of customers' requirements" , "retail study" , "study of consumer needs" , "Study of consumers' needs and preference" .)

I've seen this clue in The Telegraph.

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