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For powerful Florentine family, Demi whipped 101 (6)

Ross

I believe the answer is:

medici

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'for powerful florentine family' is the definition.
I can't tell whether this defines the answer.

'demi whipped 101' is the wordplay.
'whipped' is an anagram indicator.
'101' becomes 'CI' (roman numerals).
'demi' with letters rearranged gives 'medi'.
'medi'+'ci'='MEDICI'

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(Other definitions for medici that I've seen before include "Italian family who ruled Florence in the 15th century" , "Noted Florentine family" , "Well-known European family" , "Powerful old Italian family" , "Great Italian family" .)

I've seen this clue in the Sydney Morning Herald.
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