Grumpy Cat or Condescending Wonka (4)

I believe the answer is:

meme

(Other definitions for meme that I've seen before include "Image etc. that spreads rapidly on the Internet" , "Question that spreads on the internet" , "Transmitted cultural idea" , "Concept that spreads rapidly on the Internet" , "Often trite image" .)

I've seen this clue in the Universal.

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