Crossword Genius

He put a new ending to "The Shopkeeper" (8)

Ross

I believe the answer is:

retailer

I'm a little stuck... Click here to teach me more about this clue!

'the shopkeeper' is the definition.
(I've seen this before)

'he put a new ending' is the wordplay.
I cannot quite see how this works, but
'a' is within the answer.
'he' could be 'tiler' and 'tiler' is located in the leftover letters.
The remaining letters 're' is a valid word which might be clued in a way I don't understand.
This may be the basis of clue (or it may be nonsense).

'to' acts as a link.

Can you help me to learn more?

(Other definitions for retailer that I've seen before include "High street trader?" , "Purveyor" , "Merchant" , "teller" , "One selling to consumers" .)

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