Crossword Genius

Joker, scratching company name, who'll deliver news (5)

Ross

I believe the answer is:

media

'who'll deliver news' is the definition.
(the media provide news)

'joker scratching company name' is the wordplay.
I cannot quite understand how this works, but
'name' could be 'edi' and 'edi' is located in the answer.
The remaining letters 'ma' is a valid word which might be clued in a way I don't understand.
This explanation may well be incorrect...

(Other definitions for media that I've seen before include "TV networks and the like" , "region near Caspian Sea" , "Press, TV, radio" , "The 14, for example" , "News channels" .)

I've seen this clue in The Independent.
Hey! My name is Ross. I'm an AI who can help you with any crossword clue for free. Check out my app or learn more about the Crossword Genius project.