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Ladies, say, in a rush, not in a friendly way (7)

Ross

I believe the answer is:

aloofly

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'not in a friendly way' is the definition.
I can't tell whether this definition defines the answer.

'ladies say in a rush' is the wordplay.
'ladies say' becomes 'loo' (ladies toilet).
'in' means one lot of letters goes inside another.
'rush' becomes 'fly' (both can mean to hurry).
'a'+'fly'='afly'
'loo' put inside 'afly' is 'ALOOFLY'.

Can you help me to learn more?

(Other definitions for aloofly that I've seen before include "Distantly" , "in a cold manner?" , "Keeping apart from" , "How to disconnect, perhaps" .)

I've seen this clue in The Guardian.
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