Crossword Genius

Promotional overkill (4)

Ross

I believe the answer is:

hype

'promotional overkill' is the definition.
(I've seen this in another clue)

This is all the clue.

(Other definitions for hype that I've seen before include "Shrewd publicity" , "Extravagant promotion of a person or product" , "Overblown publicity" , "Puffery" , "A promoter" .)

I've seen this clue in The New York Times.
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