Crossword Genius

Put off dance craze that's going round university (10)

Ross

I believe the answer is:

discourage

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'put' is the definition.
The definition and answer can be both to do with communicating as well as being verbs in their base form.
Maybe there's an association between them I don't understand?

'off dance craze that's going round university' is the wordplay.
'off dance' becomes 'disco' (disco can mean a dance event. I am not sure about the 'off' bit.).
'craze' becomes 'rage' (synonyms).
'that's going round' is an insertion indicator (some letters go around others).
'university' becomes 'U' (abbreviation for university).
'disco'+'rage'='discorage'
'discorage' going around 'u' is 'DISCOURAGE'.

Can you help me to learn more?

(Other definitions for discourage that I've seen before include "Put off" , "Deter; dishearten" , "Talk out of" , "Try to stop" , "Cause loss of enthusiasm in (someone)" .)

I've seen this clue in The Independent.
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