Crossword Genius

Put off man avoiding cleansing product (5)

Ross

I believe the answer is:

deter

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'put off' is the definition.
(both can mean to discourage)

I can't explain the remainder of the clue.

Can you help me to learn more?

(Other definitions for deter that I've seen before include "Discourage (an activity)" , "Daunt" , "Try to prevent" , "Prevent by instilling fear" , "Check" .)

I've seen this clue in The Telegraph.
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