Standards by which one does business? (6)
I believe the answer is:
ideals
'standards by which' is the definition.
'ideals' can be an answer for 'standards' (I've seen this in another clue). I am not sure about the rest of the definition.
'one does business?' is the wordplay.
'one' becomes 'i' (Roman numeral).
'does business?' becomes 'deals' (I've seen this in another clue).
'i'+'deals'='IDEALS'
Can you help me to learn more?
(Other definitions for ideals that I've seen before include "They're perfect" , "Fine aspirations for ladies" , "Standards to aim for" , "Standards for attainment or imitation" , "Lofty aspirations for ladies" .)