Fancy discourse about name (6)

I believe the answer is:

ornate

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'fancy' is the definition.
(I've seen this before)

I can't explain the remainder of the clue.

(Other definitions for ornate that I've seen before include "Richly decorative" , "Florid" , "Much-decorated" , "Elaborate, flowery" , "Richly or elaborately decorated" .)

I've seen this clue in The Guardian.

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